Business and Industry Membership Benefits

The Alliance for Water Efficiency is the leading organization working to promote sustainable water use. By uniting all stakeholders — water suppliers, product manufacturers, service providers, planners, regulatory agencies, academic organizations and advocacy groups — AWE provides your business a voice in shaping your marketplace, helps position your business to lead in a water-stressed world and provides a measurable return on investment in advocacy, brand exposure and network-building.

“Cavanaugh’s mission is in lock step with AWE’s mission. We see the adoption of new mindsets, behaviors, practices and technology for water conservation to be a vital part of everyone’s future. So our AWE membership allows us to outreach and teach water efficiency practices much farther than we could otherwise, through collaboration with AWE and its network. AWE is a powerhouse working to change the industry for the better, and we are glad to be a part.”  

Will Jernigan, Director of Water Efficiency, Cavanaugh & Associates 

Membership in AWE allows your business to:

Influence public policy in an appropriate and effective way to shape your market and position your business to succeed. 

  • Participate in advisory committees and workgroups to provide comment on standards and codes, WaterSense specification development and more. 
  • Gain assistance to exert influence where it matters: ask AWE to provide support letters, help develop legislation or engage with decision-makers. 
  • Access tools, messages and strategies to effectively promote efficiency investments to regulatory authorities and elected officials. 
  • Know what’s around the corner: receive updates on key policy initiatives that affect your business and customers via AWE’s Water Efficiency Watch Newsletter, Legislative Watch and emails. 

Gain access to prospective customers, partners and investors to help grow your business. 

  • Participate in the “Innovations in Efficiency” Showcase, a webinar-based platform to share your products, services and expertise with AWE members.
  • Showcase your water efficiency products and services in AWE’s biennial Business Guide distributed to hundreds of utilities throughout North America. 
  • Create business-building connections through an international network of peers, suppliers and influencers at events, committees and more. 

Stay ahead of the curve on water efficiency trends, policies, standards that influence your business and enable you to seize opportunities. 

  • Tap into the largest and most comprehensive Resource Library of efficiency information and analysis, and benefit from personalized, one-on-one technical assistance from staff. 
  • Design, plan and participate in groundbreaking research projects to tackle hot issues you need information on, such as outdoor water use, indoor plumbing advancements, the water-energy nexus, water loss and drought. 
  • Learn the latest on specific trends, emerging technologies and best practices through member discounts on AWE’s webinars, products, publications and trainings. 

Position your business as a leader in sustainability by championing an issue that matters. 

  • Demonstrate a strong commitment to sustainability and water efficiency to customers, partners, suppliers and other stakeholders.
  • Partner with AWE to help you tell a credible, compelling story and build brand equity through your communications and public affairs initiatives.
  • Highlight your successes and leadership through webinar participation, AWE’s newsletter and other channels that reach the water community. 
  • Help ensure that unintended consequences associated with water efficiency are identified and addressed proactively. 

Membership Dues*+ 


Manufacturers/Distributors (Annual Revenue)  Dues 
< $1 million*  $500
$1 - $2 million $1,000
$2 - $5 million $2,500
$5 - $100 million $5,000
$100 million - $1 billion $7,500
> $1 billion $10,000
*Talk to us about our promotion for pre-revenue start-ups!

Consulting Firms/Service Businesses

Consulting Firms/Businesses (Number of Employees)  Dues 
≤ 5 employees $250
6 - 50 employees $500
51 - 250 employees $1,000
251 - 600 employees $2,500
> 600 employees $5,000

*Dues will not decrease but remain at the previous year's level until exceeded, based on the annual dues calculation.
+Multi-year AWE memberships are now available! We have discounted all membership categories, under our new multi-year membership initiative. AWE offers the following discounts: 1) 5% discount on 2-year memberships; and 2) 10% discount on 3-year memberships. So, opt for a multi-year membership and receive a discount on your total membership dues. Indicate your preferred membership period when applying via our online membership application, and we will follow-up accordingly. 

Join us by completing an Online Membership Application.