With a history of more than 34 years of quality and innovation, Niagara Conservation is a leading manufacturer of high-efficiency water and energy conservation products that contribute to both commercial and consumer sustainability practices. Niagara develops complete conservation solutions – products as well as environmental programs and services – for utility companies, government leaders, energy management officials and environmentally conscious consumers.
In 1977, Founder and President William Cutler established Niagara Conservation in the garage of his home to develop a low-flow showerhead that would save water in his New Jersey community. Cutler began selling the showerheads at a local hardware store and then built on growing consumer interest in environmental conservation and financial savings. Soon Cutler introduced more water-saving products and became the CEO of a rapidly growing business. Today Niagara produces a great variety of products designed to save either water or energy ranging from highly efficient toilets, showerheads and aerators, low-energy CFL light bulbs, weatherization materials, home improvement EcoKits and more.
Niagara revolutionized the industry with the launch of the innovative Stealth® ultra-high-efficiency (UHET) 0.8 GPF toilet. The unrivaled savings of the Stealth can translate to annual water savings of 20,000 gallons per household. Niagara is also the developer of the popular Flapperless® HET toilet, winner of the Home Depot Merchandising Innovation Award.
Niagara Conservation designs comprehensive Efficiency Program Solutions that provide utilities and other clients with the assistance required to meet their specific program needs. Niagara helps clients create, implement, manage and administer complete resource-saving and sustainability programs, including the execution of direct mail fulfillment campaigns. When utilities want to provide their customers with products that boost efficiency and increase consumer savings through rebate or other programs, Niagara offers experience, expertise and quality that can ensure successful completion and client satisfaction. Niagara also offers turnkey solutions for consumer education programs.
Niagara is also reaching out directly to consumers with a major marketing campaign designed to increase home use of the company’s innovative EcoKits. These popular kits, housed in a festive earth-friendly house-shaped box that received the prestigious Graphic Design USA’s annual “American Package Design” award, feature some of Niagara’s top-selling, easy-to-install water and energy conservation products. The Water EcoKit provides consumers with an annual savings of up to $288, the Electric EcoKit offers annual savings of up to $207 and the Gas EcoKit provides annual savings of up to $176. Thanks to the campaign, Niagara’s EcoKits are regularly featured on numerous “green” consumer blogs and Web, reviewed by print publications and featured on TV.
Niagara Conservation can be visited on two websites. The corporate homepage, www.niagaraconservation.com, offers in-depth product specifications, comprehensive information detailing program and service offerings, and a wide range of tools for industry professionals. Niagara’s retail website, www.itseasybeinggreen.com, is a one-stop resource for consumers – offering conservation calculators that help users discover water and energy losses caused by outdated appliances, conservation tips, and more.
Niagara Conservation is a multi-million dollar organization. The company is headquartered in Cedar Knolls, New Jersey, with satellite offices in California and Texas, and an affiliate company in Toronto. Niagara also serves a global client base with corporate offices in Chile, Saudi Arabia, and China.