Alliance for Water Efficiency

Launches Never Waste Consumer Campaign to Eliminate Water Waste


NeverWaste.OrgThe Alliance for Water Efficiency (AWE) has launched Never Waste, a new national campaign to build awareness about the impact of water waste as water shortages become more common. The campaign quantifies the amount of water wasted in our daily lives by comparing it to an everyday object – a water bottle – and encourages consumers to waste less and make a measurable impact. To engage consumers around the campaign, AWE is teaming up with its members consisting of water suppliers, communities and industry organizations across the country that together have the potential to reach more than 60 million water users in the United States.

"Understanding how much water we waste in our daily lives becomes much easier when it can be compared to something familiar and measurable." said Mary Ann Dickinson, President and CEO of AWE. “Conservation is the most cost-effective way to make significant progress in the effort to solve our water challenges and protect supplies for future generations. Consumer awareness is vital to the long-term success of conservation programs, and by partnering with communities across the country to deliver a unified message, we hope to inspire Americans to never waste this precious resource”. 

A new website,, offers consumers tips to help reduce water waste, such as by fixing leaky appliances, turning off the faucet when possible and using water wisely outdoors. Consumers can also use a household water calculator to determine their water use and compare it with both water-efficient and average homes nearby. Finally, consumers can help raise awareness and purchase a Never Waste water bottle to support critical work that helps water-stressed North American communities and businesses conserve water.
Water supplies in the United States are increasingly under pressure from a growing population, with more than 36 states facing shortages this year. According to the EPA, the amount of water leaked from U.S. homes due to running toilets, dripping faucets, and other household leaks could exceed more than one trillion gallons per year, or enough water to sustain Los Angeles, Chicago, and Miami.

The Never Waste campaign also consists of local events, public outreach efforts and education materials that will be provided to communities across the United States by AWE members, including the City of Palo Alto, Calif., the Texas Water Development Board, Western Municipal Water District, and the Portland Water Bureau, among others. Going forward, AWE will develop additional materials, tools and local initiatives to help lay the foundation for a solid understanding of water waste and encourage a widespread change in the way Americans use water.

The Alliance for Water Efficiency supports the efforts of 383 member organizations to advance water efficiency and conservation. In September 2012, AWE released the first ever state scorecard report which identified and graded state level water efficiency and conservation policies and laws throughout each of the 50 states, revealing an average “C” grade for the nation as a whole.

To learn more about how to join the Never Waste campaign, visit

If you are a member and would like to participate in the campaign, you can learn more and sign up here.