Communication and Education

A public education program is a very important element of a broad-based water conservation strategy. Research has proven that public education programs can help achieve the goals of a water utility’s water conservation strategy and improve customer participation in programs such as water fixture and appliance retrofit or replacements. As the water conservation knowledge of customers improves, they are much more likely to then participate in the conservation rebate and other programs offered by the utility. In addition, the customers are more likely to make better decisions on their own when choosing water using fixtures and appliances if they are educated. Also, adding school education water conservation programs is a good investment, as it can further promote greater household participation in a water utility’s conservation strategy.

This calendar is a one-stop shop for busy water conservation practitioners to utilize in their community outreach and communications work. 

View rersources from the State of Massachusetts to help in the design of local water conservation plans or programs.

Educating the public is a necessary facet of every successful consumer water conservation program. Conservation programs are implemented for a variety of different reasons, but the successful program efforts all share common attributes.

The growing need to conserve water has spurred many innovative school education programs. Some programs include distributing low-cost water conserving devices, such as shower heads, faucet aerators, and toilet displacement devices. Often these devices are distributed to the students in pre-packaged kits for the students to take home for their parents to install.  

Access two videos to: 1) Learn the least you should know about the water you not only love but need to survive; and 2) Find out how conservation is a win-win for all. Share these videos with your customers, colleagues or partners, or with your social media communities to get them talking about water.